Buzzfeed is horrible, but not THAT horrible

I'm surprised to see the notorious headline click-bait website take something resembling an ethical stance in regards to South by Southwest (SXSW) canceling two gaming panels based on threats of violence. In an open letter:

BuzzFeed has participated deeply in SXSW for years, and our staffers
are scheduled to speak on or moderate a half-dozen panels at SXSW
2016. We will feel compelled to withdraw them if the conference can’t
find a way to do what those other targets of harassment do every day —
to carry on important conversations in the face of harassment. We hope
you can support the principle of free speech and engage a vital
issue facing us and other constituents on the event.
— Buzzfeed Leadership

Would love to see more of this from a site that is more responsible for how a lot of people get news every day.