Candy Crush and all other King properties were bought by Activision today. Weird move if you ask me.
I don't know what to make of this. It seems like a lot of money to be spending on a company that has not proven itself to be an entity that can thrive with diverse titles over years of business. Are you telling me that Activision believe's that King is worth more than Star Wars? My bet is that it's not, and while this gives Activision an in to a big money making market, I think they're making a move that's all about short term interest.
I could be wrong though. Sometimes short term interests are the only interests that matter.