That according to IGN writer Katie Williams citing a Pew research study:
Why doesn't this pass the eyeball test? It seems when I get in online lobbies all across Xbox Live and PSN all that I find is loud mouth trash talkers, dudes who are too close to their mics, and guys neglecting their (potentially loud) cat / dog / babies / spouse / parent?
Where the ladies at? I'd love to see more about the surveyed group, or perhaps a supplemental study that just correlates to the on the ground experience. It makes me question the data. Now it's not that I don't think that women play games, or that more women own consoles than men. Both of those pieces of data may be true, I'm just trying to rectify it with what I'm seeing online.
What does the engagement? Do women play less? Do they not play online? Do they just keep their headsets off and miss muted. If I was a female gamer, I'd certainly avoid the web, or keep the headset and mic muted, can you blame them for not wanting to be vocal in a lobby full of people who act so abhorrently towards women just waiting to pounce if they loose to a girl.
The good news is that if these numbers pan out, than women are the majority of console gamers, and that can only be good for the console gaming market. More diversity, more tolerance, and more of the good stuff, while starting to push out the lunatic fringe that consider the opposite sex something of an enemy. The other good news is that split almost every way—income, race, age, gender, education, location—everyone is playing games! That's amazing!
As for the 65 and older folks and their measly 8%? Steve Jobs had some thoughts on that...