Questions arise around Pew's numbers

Unsurprisingly, other outlets have begun questioning the Pew findings that more console owners are women than men. 

First, the numbers. In 2015, Pew surveyed around 1,900 adults, about a third of them over landline phones and two-thirds over cellphones. Among other questions, it asked respondents: “Please tell me if you happen to have each of the following items, or not. Do you have a game console like Xbox or PlayStation?” According to the results, 40 percent of adults answered yes. When you broke down the data further, 37 percent of men said they did, and 42 percent of women. That’s a change from 2010, when researchers asked the same question and found that 45 percent of men and 40 percent of women had a console.
— Adi Robertson, The Verge

Polygon even went on to cite research from the Electronic Software Association (or ESA) an association that represent video game publishers in the United States. Not to be confused with the ESRB, who assign age and content ratings for video games and mobile apps, and police  advertising, marketing and privacy practices in the video game industry.

Interestingly, the demographics represented in the Pew Research Center’s report differ from those found by the Electronic Software Association, shared earlier this year. The ESA’s survey showed a gender disparity skewing toward men, with 59 percent of its male respondents calling themselves gamers as opposed to 41 percent of women polled.

This could be attributed to the broader range of ages represented by the ESA’s report, however. The Pew findings exclusively reveal data regarding technology owners over the age of 18, while the ESA’s numbers present a picture of gamers young and old.
— Allegra Frank,