Snake Oil Salesman

The dirty truth about DLC in the video game industry is that there is a loud audience who rails against it, and a substantially larger audience that buys it. The overlap of which I have no sense of, but you have to imagine hypocrisy has space somewhere in that venn diagram of data. So it's no surprise that Star Wars Battlefront's $50 season pass should elicit a collective groan from the internet. EA made the pass available yesterday with the following information:

Expand your galaxy with the Star Wars™ Battlefront™ Season Pass. Get 4 upcoming expansion packs filled with new content, two-week early access to each expansion and an exclusive “Shoot First” emote. Stay tuned for more details on Season Pass in the coming weeks.
— EA

I don't have a problem with a gaming company charging that much for a season pass, besides I think that Arkham Knight proves out that most companies are barely capable of creating enough stuff to be worth $50, at least to me. I'm simply in awe of a company asking it's customers to buy something now, and find out about it later, especially with really horrific anti-consumer return policies of digital content in online stores these days.

EA is using a manipulation tactic by naming their emote "Shoot First", a play to hardcore fans no doubt, and they're selling you the promise of something for $50, just no guarantee that it's something good. Before you buy anything, you should probably have some sort of idea what the hell you're buying.